App overview

Last published : Oct 31, 2026
There are two primary methods for deploying a MAM enabled app.
  1. Embedding the app inside an MDX file and deploying via CEM - Embed IPA into an MDX File.
  2. Deploying the app and MDX separately - Generate MDX.
Note
If you are not sure which methods to apply from the preceding two options , see Distribute Apps.